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Google Business Profile optimisation
Your Google Business Profile is often the first thing a local customer sees, sometimes before your website. We audit and rebuild it from the ground up: choosing the primary and secondary categories that match how people search, writing a keyword-aware description, adding services and products, uploading real photos and setting up booking or call links. Then we keep it active with regular posts, accurate holiday hours and answers to common questions, so Google keeps treating your profile as a live, trustworthy business rather than a forgotten listing.
Book a Google Business Profile review
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Location pages that rank
If you serve several suburbs or run more than one branch, every area deserves its own genuinely useful page. We research the searches that matter in each location and write pages with local details customers care about: directions, parking, service areas, real staff and projects. Thin copy-and-paste pages with the town name swapped are exactly what Google ignores, so ours are written to be useful first. Planning to expand into other countries too? Our international SEO team can extend the same structure across borders.
See how we scale this internationally
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Citations and NAP consistency
Google cross-checks your business name, address and phone number (your NAP) across directories, maps and industry sites. When those details don't match, your local rankings can slip. We find every listing that mentions you, fix the outdated or duplicate ones, and build new citations on the directories that matter for your industry and country. You get a clear record of every listing and its login details, because these assets belong to your business, not to us. Consistent listings also stop customers turning up at an old address or calling a disconnected number.
Ask us to audit your listings
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Review generation and reputation management
Star ratings and fresh reviews are a strong local ranking signal, and an even stronger reason for customers to choose you. We set up a simple, policy-compliant system for asking happy customers to leave a review, with templates, QR codes and follow-up timing that fits your workflow. We also help you respond to every review, positive or negative, in a way that reassures future customers. No fake reviews and no review gating, ever, because both break Google's rules and can sink a profile overnight.
Plan a review strategy with us
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Local link building and digital PR
Links from respected local websites tell Google your business is a real part of the community. We look for opportunities that make sense for you: local news coverage, sponsorships, partnerships with nearby businesses, community events, industry associations and expert quotes. Every link is earned through outreach and genuine relationships, never bought from link farms. The result is a stronger website that also brings in real referral visitors from people who already trust the site that mentioned you. You'll see every link we earn, where it came from and why it matters.
Talk through link opportunities
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Local technical SEO and website fixes
A slow, confusing website wastes every visitor your profile sends it. We check your site speed on mobile, fix crawl and indexing problems, add LocalBusiness structured data, tidy up title tags and make sure calls, maps and booking buttons are easy to tap. If your current website is holding you back, we'll give you an honest view on whether to fix it or rebuild it. Our hands-on comparison of AI website builders is a good starting point if you're weighing up a rebuild.
Read our AI website builder comparison