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International market and keyword research
Before a single page is translated, we find out which countries are actually searching for what you offer, and how. We research search volume, keyword phrasing, competition and seasonal patterns in each target market, then rank the opportunities by potential and effort. You'll often discover that the same product is described with completely different words in Australia, the UK and the US. The result is a clear, evidence-based expansion roadmap that shows where to launch first and what to say when you get there.
Get a market opportunity review
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Site structure and domain strategy
Should you use country domains like .com.au and .co.uk, subfolders like /au/ and /uk/, or subdomains? Each option affects your costs, your authority and how easily you can grow later. We weigh up your budget, your teams and your long-term plans, then recommend a structure and migration path that fits. If you're already live in several markets with a messy setup, we'll plan a safe consolidation that protects the rankings you've already earned. You'll get the reasoning in writing, so your developers and stakeholders can sign off with confidence.
Discuss your domain strategy
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Hreflang implementation and auditing
Hreflang tells Google which version of a page to show to which language or region, and small mistakes can quietly send visitors to the wrong country. We map every page to its alternates, implement the tags in your HTML, headers or XML sitemaps, and fix common problems such as missing return links, wrong language codes and conflicting canonical tags. Then we test every pair and monitor them over time, because new pages and site updates often break hreflang without anyone noticing.
Book a hreflang audit
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Content localisation and multilingual SEO
Great international content sounds local. We adapt your key pages for each market: local search terms, spelling, currency, units, examples, trust signals and cultural details, and we optimise titles and descriptions in every language. We use translation tools where they genuinely save time and human editors where nuance matters. Curious how machine translation compares? Our hands-on comparison of DeepL and LibreTranslate shows where each tool gets things right and where it still needs a careful human eye. Local readers notice the difference immediately, and so do conversion rates.
Read our translation tools comparison
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International link building and digital PR
Authority doesn't automatically travel across borders. A site trusted in the US can be almost invisible in the UK or Australia until it earns links and mentions from respected local sources. We build country-specific outreach plans: local media and industry publications, partners, distributors, associations and expert commentary. Every link is earned through real outreach and relevant content, never bought, so each market gains genuine authority and referral traffic that keeps working long after the campaign ends. You'll receive a monthly list of every placement by country.
Plan international outreach
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International technical SEO and compliance
Global sites bring technical challenges: page speed for visitors far from your server, correct canonical tags, geo-redirects that don't trap search engines, localised structured data and country-specific privacy requirements. We audit and fix each one, and make sure cookie consent and privacy notices suit the regions you sell into. If you're expanding into Europe, our practical GDPR checklist is a helpful primer on the data rules your international pages need to respect before launch. Fixing these issues early is far cheaper than repairing lost rankings after a rushed launch.
Read our GDPR compliance checklist